Rationale of New Logo

The APSC logo symbolises both the 4 categories of membership and the essence of the association’s mission – educational excellence

The 4 lines in vertical parallel format highlight the four dimensions of a total learning environment that our four categories of members seek to deliver to every student - professional managerial competence, comprehensive student care, accredited academic programmes and marketplace relevant curricula – all linked into a holistic network experience.

Collectively these symbols rise up in synergistic union to create the dynamic progression of an industry that aspires to add significant value to the creation of a contemporary knowledge-based society.